Consumerism galore in mid-century advertising In this TASCHENA 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name ita??the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.