It was Pele who coined the phrase “the beautiful game”, and in the 1970s the game was at its most beautiful, free-flowing and entertaining. Football became truly international thanks to extraordinarily talented teams and charismatic players who became the first generation of football superstars, long before David Beckham stripped down to his underwear. This book tackles the global and cultural impact of the game, the memorable fashions, the girlfriends, the cars, the politics, the fans, the hooligans, the passion, the thrills and, of course, the sideburns. It’s a joint celebration of the world’s most popular sport and the sizzling 70s – including the 1970 World Cup in Mexico, the first football championship televised in colour, and won by the legendary Brazilian side led by Pele; the 1974 World Cup, dominated by the intense rivalry between the powerful West German side and the “Total Football” of the Dutch team; the 1978 World Cup, hosted and won by Argentina; and the extraordinary club sides such as Ajax, Liverpool, Bayern Munich, and the New York Cosmos.